Product URL Slug Generator

About Product URL Slug Generator

A slug is the part of a URL that identifies a specific page in a human-readable way — in a URL like example.com/blog/best-productivity-tools-2026, the slug is "best-productivity-tools-2026". Slugs need to follow a narrow set of rules: lowercase letters, numbers, and a single separator character (almost always a hyphen), with no spaces, punctuation, or special characters, since those either get URL-encoded into ugly percent-sequences or break the link entirely on some systems.

This tool takes any string — a blog post title, a product name, a person's name — and converts it into a valid, clean slug automatically. It lowercases the text (optional, but the overwhelming convention for URLs), strips out apostrophes, colons, exclamation points, and other punctuation, collapses any run of spaces or existing hyphens/underscores into a single separator, and trims any leading or trailing separator so you don't end up with a slug that starts or ends with a stray hyphen. It also normalizes accented characters using Unicode NFKD decomposition, so a title like "Café Résumé" correctly becomes "cafe-resume" instead of dropping those words or leaving encoded accent marks in the URL.

You can choose between a hyphen (-) or an underscore (_) as the separator. Hyphens are overwhelmingly the standard for URL slugs — Google's own SEO guidance recommends them, and virtually every CMS (WordPress, Shopify, Ghost) defaults to hyphens — because search engines and most systems treat a hyphen as a word boundary, while an underscore is sometimes treated as joining two words into one. Underscores remain common in other contexts though, like Python variable names, file names, and some legacy systems, which is why the option is here.

This is the exact kind of transformation content management systems perform automatically behind the scenes when you save a new post or page, but having it as a standalone tool is useful whenever you need a slug outside of that context — for a custom redirect rule, a file name, an anchor ID for a page section, or a quick sanity check before manually typing a URL into a form field.

How it works

1. Enter your title or phrase. Type or paste the text you want turned into a URL slug.
2. Choose separator and casing. Pick hyphen or underscore, and whether to force lowercase.
3. Copy the slug. The clean, URL-safe slug updates instantly as you type.